Content performance score

A content performance score is a composite metric blending multiple signals — engagement rate, save rate, share rate, profile-visit rate, reach — into a single number summarising how a single post performed.

No single metric captures post quality cleanly: a post can have high engagement but low reach, high reach but low saves, high saves but low profile visits. A composite score forces the question "performed well overall" rather than letting one metric dominate. Weights are typically: save rate > share rate > comment rate > like rate > engagement rate > impressions.

Composite scores are most useful for ranking posts within an account (best to worst this month) rather than for cross-account comparison, where each brand’s audience and goals differ. Tools that surface a composite score next to each post enable a faster post-mortem than digging through five separate metrics.

Without a composite, post-mortems become arguments about which metric mattered. With one, the conversation moves to "why did this post score high while that one scored low" — a more useful question.